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Subtlety meets complexity; Maturation in fresh Oak wood cask imparts the perfect balance and distinct flavors that makes it the Choice of Millions. Original Choice is a people's champ, the everyman's only Choice.

Original Choice Whisky

The Original Choice Whisky blend is one that has been carefully crafted and perfected to offer the same rich experience as that of a malt whisky, and that too at convenient prices. With a light malty aroma and a hint of a smooth woody character, owing to the use of malt spirits specifically matured in pre-identified American oak casks. Original Choice Whisky experience has been espoused by millions of loyalists over the years.

Enjoy its distinct flavor and let the spirit of smoothness unfold gently...

Original Choice Whisky celebrates every occasion with its patrons by giving that extra happiness.

The mnemonic logo 'Ek Aur', which means 'One more' is the memory tool used by JDL. This very effective mnemonic which means "Ek Aur" is that extra he is looking for in his life, not the extra peg! a gesture used by people to communicate with others as "one more". In which the mnemonic trying to Connect on a emotional platform like Celebration ke liye ek aur, Winning ke liye ek aur, Friendship ke liye ek aur & Happiness ke liye ek aur.