John Distilleries - Current Openings

Brand & Corporate Sales Manager - Wines
CTC: As Per Company Standard

Roles & Responsibilities:

Market Understanding

Understand our brand positioning alongside competition

Corporate Sales

Conduct daily sales calls and maintain a DCR

Drive sales for group bookings at the visitor centre against pre-set targets: Corporate getaways/family days - organizing big events

Tourism operators

End-to-end management of group bookings - contracts, coordination, payments and on-ground execution

Create, maintain and expand a database of all contacts for future/repeat business

Financial

Update action plans and financial objectives periodically

Track all corporate booking related spends and event spends

Create and maintain all contracts with external platforms to drive bookings for the winery

Product Knowledge

Educate one's self about wines and meet people in the industry to stay abreast with the latest developments

Attend wine tastings and trainings to grow your wine knowledge

Soft Skills

Maintain strong relationship with the Winery team and work together towards a common objective to ensure customers get the top most service during their visits

Requirements and Skills:

Proven work experience as a Business Development/Sales Manager with minimum 5 years' experience (Hospitality sales preferred)

Proven ability to achieve monetary targets

Great social and communication skills

The willingness and ability to learn and shape up as a multi-faceted team member

Flexible to travel

Qualification:

Minimum - Graduate

PR Executive

Profile Overview:

We are seeking a talented and motivated Public Relations Executive to join our luxury portfolio in Bengaluru, India. The ideal candidate will report to the Head of PR and Digital Marketing and will be responsible for developin & implementing effective public relations strategies including influencer marketing to enhance the company's image and promote its products within the competitive alco-bev & hospitality industry.

Key Responsibilities:

Media Relations & Influencer Marketing:

• Build and maintain strong relationships with key media outlets, journalists, and influencers.
• Handle end to end coordination of Influencer Collaborations
• Coordinate interviews, press conferences, and media interactions.

Content Creation:

• Develop compelling press releases, articles, and other written materials./li>
• Ensure all communication aligns with the company's brand voice and messaging.

Event Management:

• Plan and execute successful PR events, product launches, and brand activations.
• Manage logistics, invitations, and media attendance for events.

Crisis Communication:

• Develop and implement crisis communication plans to handle potential issues.
• Act as the primary point of contact for media inquiries during crises.
• Maintain a positive public image for the company in challenging situations.

Collaboration:

• Work closely with marketing, sales, and other teams to align PR efforts with overall business objectives.
• Provide support in the development of marketing campaigns and promotional activities.

Qualifications:

• Bachelor's degree in public relations or Communications or Marketing, or a related field.
• Proven experience in public relations, preferably in the alcobev, lifestyle or luxury product industry. ( 1 - 2 yrs)
• Strong written and verbal communication skills.
• Excellent media relations and networking abilities.
• Demonstrated experience in event planning and execution.
• Ability to work under pressure and handle crisis situations effectively.
• Familiarity with social media platforms and digital marketing trends.

About JDL

Established in 1996, under the guidance of Mr. Paul P John, John Distilleries grew to be a leading spirit company in less than a decade, not just in India but across the globe.

With a strong portfolio of brands in various liquor categories including whiskies, brandy, and wines. the flagship brand of the company is Original Choice, one of the top selling brands in India's popular whisky segment and one of the top 10 selling whiskies in the world. Other brands owned by the company include the globally renowned Paul John Single Malts, the recently launched Malhar Indian Craft Gins, Roulette premium whisky and brandy, and the range of Big Banyan wines.

From the first case of Original Choice to the successful launch of the Paul John Single Malts, every endeavour is to consistently and constantly deliver quality, purity and affordability, while incessantly and unwaveringly toiling to exceed expectations thus achieving status as one of the most celebrated alcohol beverages company in the country.

www.jdl.in

About Paul John Resorts & Hotels

Dedicated to creating unique luxury experiences in the hospitality industry, we offer guests fine luxury and impeccable service during their stay at our resorts and hotels. At Paul John Resorts & Hotels, we redefine luxury with our exceptional properties that promise comfort, elegance, and unforgettable experiences. From serene retreats to vibrant destinations, each of our properties is thoughtfully designed to offer unparalleled hospitality and personalized service. Immerse in timeless charm and modern indulgence, where every stay becomes a cherished memory.

The internationally acclaimed Kumarakom Lake Resort, renowned as one of the top ten resorts in India and set by the banks of the Vembanad Lake in Kerala; the luxurious boutique hotel - The Paul Bangalore, nestled in the center of Bangalore city; the elegant colonial styled luxury hotel Forte Kochi in the town of Fort Kochi in Kerala and Coorg Wilderness Resort, nestled amidst the lush valleys and majestic hills of Coorg!

Executive Visitor Center

Winery Experience:

2 years in Hospitality industry (most preferred)/ sales/ marketing/ emceeing/travels and tours.

Language Competency:

English, Hindi and Kannada

Location:

Bangalore (Chunchankuppe, Near Big banyan Tree).

Preferred if WSET Level 2 has been completed.

Job Description:

Guest Relations: Lead generation, booking management, guest reception, handling guest queries and grievances, and ensuring an enjoyable tour experience.

Wine tours: Responsible for the wine tour experience from guests' arrival at the winery, through the winery and vineyard tour, understand and explain the wine making processes and conduct detailed tastings with the delivery of knowledge of all Big Banyan products.

Sales: Increased footfall for wine tours and achieve sales targets of wine at the boutique.

CRM Management: Recording customer data and feedback and timely coordination with the marketing team. Timely reporting of sales data/inventory to concerned departments.

Operations Management: Responsible for wine bottle sales from the boutique at the winery. Ensuring set targets are met on a month to month basis.

The candidate will be required to continuously invest time in self education and awareness to improve knowledge on wines.

Senior Brand Manager

Position Summary:

Responsible from managing the brand from brand planning all the way to activity planning, including for formulating brand strategies/plans for the assigned brand, identifying unique market needs and consumer opportunities and developing advertising & promotion activities to create brand desire in trade and amongst end consumers and achieving brand targets. Also responsible for managing the allocated brand budget.

Candidates must have at least 3-4 years of experience in the alco-bev industry.

Job Responsibilities

Core (Technical / operational responsibilities e.g. functional duties, financial mgt., project management)

No.	Main areas in which this job must get results in order to achieve its purpose (What the job holder is personally responsible for and what the end result is required from it)
1	Develop the national Brand strategy and brand plans including opportunities for the brand, promotion strategy, digital and content strategy to achieve targets on equity and market share.
2	Propose brand specific goals - Distribution, Awareness and Image based on analysis of current situation and company's business goals.
3	Create brand pull and loyalty for portfolio growth and achievement of brand targets through identification of relevant properties, initiatives, advertisement and effective utilization of ATL and BTL activities.
4	Assist Sales in developing volume and profit forecasts and recommend pricing for the specified brand.
5	Assist regional and trade marketing team in identifying drivers for key markets and preparing local brand plans aligned to the national plans.
6	Determine and communicate the appropriate positioning, pricing and packaging of relevant products.
7	Communicate on a timely basis any NPD/pack change initiatives and any promotion which have production implications (packaging materials/capacity).
8	Implement best practices across all brand initiatives/briefs with the agencies and monitor their adherence and stay compliant.
9	Champion and follow all policies relating to responsible marketing of alcoholic beverages which include DD&D, Sustainability, Sociability and alcohol.
10	Capacity of handling and developing team while delivering on the brand objectives.

People Management (Responsibility For Leading, Motivating And Developing Staff)

No.	Main areas in which this job must get results in order to achieve its purpose

Key Interactions:

	Position/agencies you interact with	Details of interactions with a focus on end result	Frequency of Interaction
Internal	Regional Sales & Marketing Teams	Seek/provide market feedback on performance, schemes, promotional activities and customer requirements Develop and implement national and local brand plans	Ongoing
	Sales Analyst / Market Dev Mgt	Seek research (consumer tracking/retail audit) data	Ongoing
	Manufacturing Team	Interact to understand issues related to changes in packaging, manufacturing of new product and monitor their implementation	Periodically
	Finance	Coordinate for timely payment to suppliers/agencies.	Periodically
External	Advertising Agencies, Digital agencies	Coordinate for timely Delivery of creative as per brief, seek strategic input to Brand, development of campaigns, schemes and promotion programs Develop and implement national and local brand plans	Ongoing
	Suppliers / Vendors	Coordinate for timely production and delivery of promotion material, collaterals, etc.	Ongoing
	Research agencies	Seek market information/feedback on brand performance and positioning, competition, etc.	Periodically

Decision - Making:

Type of Decision	Details
Operational	Develop brands plan and identify channels
Technical	Finalize creative content of brand plans for specified brands
Financial	Approve spends on promotion activities as per budget

Job Requirements:

Type of Decision	Minimum	Ideal
Qualification	PG Diploma in Marketing, Media Studies, Economics, Management	MBA (Marketing)
Work Experience	5 years of relevant experience in product management/marketing	7-8 years of relevant experience in brand management/sales/trade marketing in a FMCG, Alcoholic Beverages, FoodTech environment
Special Requirements	Exposure to similar category	Experience in handling brand P&L, Agency management, creative development process, digital and content marketing, passion for building craft and challenger brands

Brand Manager

Position Summary:

Responsible from managing the brand from brand planning all the way to activity planning, including for formulating brand strategies/plans for the assigned brand, identifying unique market needs and consumer opportunities and developing advertising & promotion activities to create brand desire in trade and amongst end consumers and achieving brand targets. Also responsible for managing the allocated brand budget.

Job Responsibilities

Core (Technical / operational responsibilities e.g. functional duties, financial mgt., project management)

No.	Main areas in which this job must get results in order to achieve its purpose (What the job holder is personally responsible for and what the end result is required from it)
1	Develop the national Brand strategy and brand plans including opportunities for the brand, promotion strategy, digital and content strategy to achieve targets on equity and market share.
2	Propose brand specific goals - Distribution, Awareness and Image based on analysis of current situation and company's business goals.
3	Create brand pull and loyalty for portfolio growth and achievement of brand targets through identification of relevant properties, initiatives, advertisement and effective utilization of ATL and BTL activities.
4	Assist Sales in developing volume and profit forecasts and recommend pricing for the specified brand.
5	Assist regional and trade marketing team in identifying drivers for key markets and preparing local brand plans aligned to the national plans.
6	Determine and communicate the appropriate positioning, pricing and packaging of relevant products.
7	Communicate on a timely basis any NPD/pack change initiatives and any promotion which have production implications (packaging materials/capacity)
8	Implement best practices across all brand initiatives/briefs with the agencies and monitor their adherence and stay compliant.
9	Champion and follow all policies relating to responsible marketing of alcoholic beverages which include DD&D, Sustainability, Sociability and alcohol

People Management (Responsibility For Leading, Motivating And Developing Staff)

No.	Main areas in which this job must get results in order to achieve its purpose

Key Interactions:

	Position/agencies you interact with	Details of interactions with a focus on end result	Frequency of Interaction
Internal	Regional Sales & Marketing Teams	Seek/provide market feedback on performance, schemes, promotional activities and customer requirements Develop and implement national and local brand plans	Ongoing
	Sales Analyst / Market Dev Mgt	Seek research (consumer tracking/retail audit) data	Ongoing
	Manufacturing Team	Interact to understand issues related to changes in packaging, manufacturing of new product and monitor their implementation.	Periodically
	Finance	Coordinate for timely payment to suppliers/agencies.	Periodically
External	Advertising Agencies, Digital agencies	Coordinate for timely Delivery of creative as per brief, seek strategic input to Brand, development of campaigns, schemes and promotion programs. Develop and implement national and local brand plans	Ongoing
	Suppliers / Vendors	Coordinate for timely production and delivery of promotion material, collaterals, etc.	Ongoing
	Research agencies	Seek market information/feedback on brand performance and positioning, competition, etc.	Periodically

Decision - Making:

Type of Decision	Details
Operational	Develop brands plan and identify channels
Technical	Finalize creative content of brand plans for specified brands
Financial	Approve spends on promotion activities as per budget

Job Requirements:

Type of Decision	Minimum	Ideal
Qualification	PG Diploma in Marketing, Media Studies, Economics, Management	MBA (Marketing)
Work Experience	3 years of relevant experience in product management/marketing	5 years of relevant experience in brand management/sales/trade marketing in a FMCG, Alcoholic Beverages, FoodTech environment
Special Requirements	Exposure to similar category	Experience in handling brand P&L, Agency management, creative development process, digital and content marketing, passion for building craft and challenger brands